Mobile savings Coupons

On March 24, there was an interesting article from Brandweek.com written by Malyhina that really interested me.

Supermarket chain Great Atlantic & Pacific Tea Co. (A&P),located in New York Metropolitan area, has started offering with mobile coupons for their customers. Club members can now accepting savings promotions from their phones.
Customers can create an account online as a club saving member. With their club membership, they can view new savings avaliable through their text messages. Then customers can use their savings from their club membership card as they swipe their card at the register to buy the discounted items.

Supermarkets are beginning launch more effective ways to get their customers to go their stores. Effective saving promotions can really attract customers to go shop at their stores. Customers tends to buy more than what they can save with their coupons and this effective strategy can really increase their sales.

What do you guys think?
Do you think this is a good idea for companies to expand their sales?
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